Frequently asked questions
How Twain's AI-driven B2B outreach works — research, integrations, pricing, and how it's different from templates.
About Twain
What is Twain?
Twain is a GTM agent platform from Twain Technology GmbH: it researches accounts and contacts in real time, qualifies each lead and writes research-backed sequences for email, LinkedIn and calls. Twain replaces generic templates and complex prompt engineering, so teams can personalize at scale without compromising deliverability or brand reputation.Is Twain the same as TwainGPT or the "Rewrite by Twain" Chrome extension?
No. Twain (twain.ai) is a B2B sales research and outreach platform. It is not related to TwainGPT, an AI text humanizer. "Rewrite by Twain" was an earlier free Chrome extension from Twain and has been retired. Twain runs as a web app, through its API and MCP server, and inside tools like Clay.What is a GTM agent?
A GTM (go-to-market) agent is an AI system that handles a specific part of the sales or marketing process autonomously, at scale. In outreach, a GTM agent researches prospects, writes personalized messages, and routes them to the right channel, replacing the manual work a rep would normally do. Twain lets you configure and run GTM agents tuned to your product, ICP, and voice.How is AI outreach different from using templates?
Templates send the same message to everyone with a few variable swaps (first name, company). AI outreach runs real research on each lead (their role, company signals, recent news, pain points) and writes a message from scratch based on what it finds. The result is a sequence that reads like it was written by someone who actually did their homework.How is Twain different from using ChatGPT or Claude for cold emails?
ChatGPT or Claude write from the context you paste into a prompt. Twain combines reusable company and campaign context with live research on each lead, qualifies the lead, shows the sources behind each finding and raises Warnings, for example when a contact has left the company. It then delivers the finished sequences into your CRM or sequencer. You can also use Twain from inside Claude or Cursor through the Twain MCP server.
How it works
How does AI research leads for B2B outreach?
For every lead, Twain runs a research pass across the web, pulling in LinkedIn data, company signals, buying intent, and CRM context. It builds a structured profile before writing a single message, so every sequence is grounded in real, cited insights rather than guesswork. A qualification agent flags issues before you send, for example a lead who has changed jobs or a company that does not match your ICP.Which channels does Twain write for?
Twain writes multi-channel sequences for email, LinkedIn and cold calls. For LinkedIn, it writes connection notes within LinkedIn's character limit and the follow-up messages. For calls, it writes call openers and voicemail scripts. Twain researches and writes; your sequencer, LinkedIn tool or reps send the messages and make the calls.What is the difference between Base, High and Ultra?
Twain has three research depths. You choose how much research goes into each prospect:
Base (1 credit per lead): a single search on the account and the contact, then a sequence written strictly to your instructions. Built for volume.
High (2 credits per lead, the standard depth): up to five searches. Adds LinkedIn posts and comments, YouTube activity, missing signals and a thesis on whether the lead is worth reaching out to and why now.
Ultra (from 10 credits per lead): up to ten searches. Finds missing data and the prospect's LinkedIn profile, builds a strategy for the whole sequence, matches the pitch to seniority and flags reasons the outreach could backfire. Ultra requires no instructions and fits short, qualified, high-value lists.
Does Twain write AND send my emails?
Twain researches and writes. Your existing sequencer (Lemlist, Smartlead, Instantly, and others) handles sending. You stay in full control of when and how messages go out.Can Twain find leads or email addresses for me?
Twain does not build lead lists. You bring your leads from Clay, Apollo, HubSpot, Salesforce, Attio, Outreach, Amplemarket, a CSV or XLSX file, LinkedIn URLs or the API, and Twain researches them. Twain can also look up verified email addresses during generation.Can I fully automate my outreach pipeline?
Yes. Twain Automations connect a lead source (HubSpot, Apollo, Clay, or your own API) to Twain's research-and-write pipeline, with export straight into your sequencer. New leads flow in, get personalized messages, and land in your tool automatically with no manual review step.Can I use Twain for more than cold outreach?
Yes. Teams use Twain to qualify inbound signups, write a researched welcome email for each new signup, prepare account research before a demo, and give reps relationship context from HubSpot conversation history. The Twain blog has n8n templates for the first three.Will AI-generated emails hurt my email deliverability?
Not from the writing itself. Twain writes every message 1:1, so spam filters see no repeated template. The main spam triggers are invalid email addresses, an irrelevant offer, and sending the same template many times in a short window. Twain flags invalid emails before you send, researches each lead for relevance, and writes a unique message for every lead. Sending reputation still depends on your domain and inbox setup in your sequencer.
Integrations & API
What tools does Twain integrate with?
Twain integrates natively with Clay, HubSpot, Salesforce, Attio, Apollo, Outreach, Amplemarket, lemlist, Instantly, Smartlead, La Growth Machine, HeyReach, EmailBison and Salesforge. It also exports to Google Sheets or CSV and runs via API and MCP, so it connects to any tool in your stack.How do Twain sequences get into Lemlist, Instantly, Smartlead or HeyReach?
Twain sends each lead to your sequencer with its messages and subject lines mapped to the sequencer's fields, usually custom variables. You build one sequence in the sequencer whose steps use those variables, so every lead receives their own researched copy while the sequencer handles sending and timing.What if my tool has no native Twain integration?
Connect it through the Twain API, the MCP server or Clay, or export to Google Sheets or CSV. This works for tools without a native integration, such as Salesloft or GoHighLevel.Do I need Clay to use Twain? Can I pay with Clay credits?
No, Twain works on its own. Many teams combine the two: Clay builds and enriches the lead list, and Twain researches each lead and writes the outreach. Twain runs as an integration inside Clay. You can pay with Twain credits by connecting your Twain API key, or with Clay credits through Twain's current Clay integration. Each run in Clay is a new generation and is charged again, while regenerating a lead inside the Twain app in the same mode is free.Does Twain have an API?
Yes. Twain is API-first. You can run research agents, generate sequences, and add leads programmatically. API docs are at public.api.twain.ai/v2/docs. Twain also supports MCP, so you can drive it directly from Claude, Cursor, or any MCP client.How does Twain integrate with my CRM?
Twain syncs with HubSpot and Salesforce, pulling contacts in and writing research and custom variables back to the contact record, so your reps always have context without switching tools.
MCP
What is the Twain MCP server?
Twain's MCP (Model Context Protocol) server lets AI assistants like Claude and Cursor drive Twain directly — an agent can research and write outreach without leaving your client. It exposes Twain's core actions as MCP tools and runs at mcp.api.twain.ai.
From your MCP client you can:
- Create agents and campaigns from a website and your ICP
- Generate personalized sequences and sales research for a contact
- Bulk-import contacts and add them to automations for processing
- List and inspect your agents, campaigns, and automations
- Check your remaining credits
How do I connect my MCP client (Claude, Cursor, …) to Twain?
Point your MCP client at mcp.api.twain.ai and sign in with your Twain account when it asks. In Claude, add it as a custom connector under Settings › Connectors; Claude Code, Cursor and other OAuth-capable clients only need the URL.
Clients that authenticate with an API key instead can send your Twain API key — the same key you use for the public API — in the X-Api-Key header:
{ "mcpServers": { "twain": { "type": "http", "url": "https://mcp.api.twain.ai/", "headers": { "X-Api-Key": "your-twain-api-key" } } } }
Pricing & Plans
What does Twain cost?
Twain charges credits per lead, depending on research depth: Base costs 1 credit, High costs 2 and Ultra starts at 10 credits per lead. Each additional Ultra sequence step costs 2 credits. That price includes research, reasoning, and writing. Regenerating a lead in the Twain app in the same mode is free. Prices are in USD; taxes are added where applicable.
Monthly subscriptions:
- Starter: 500 credits for $49 per month, or 1,000 credits for $99 per month
- Pro: 2,000 credits for $198, 4,000 for $396, 10,000 for $900 or 14,000 for $1,260 per month
- Enterprise: custom credit volumes, contact sales
One-time credit packs (subscription required): 200 credits for $30, 500 for $74, 1,000 for $149, 1,500 for $203, 2,000 for $270, 4,000 for $480 and 10,000 for $1,150. See current pricing at https://www.twain.ai/pricing.
Can I try Twain for free?
Yes. New accounts receive 500 free credits for 30 days, with every feature and no credit card required. Twain has no permanent free plan; after the trial, plans start at $49 per month.What is the difference between Starter and Pro?
All plans include real-time deep research, 1:1 sequences for email, LinkedIn and calls, automations, API and MCP access, credit top-ups and unlimited team members. Pro adds the full findings of the qualification agent (Starter shows issue titles only), export of researched data to your CRM or files, and rollover of unused credits. Enterprise adds custom workflows and integrations, email infrastructure and deliverability support, audit logs, data residency and a custom SLA for the API and MCP.Do Twain credits expire?
Trial credits expire after 30 days.
On Pro and Enterprise, unused subscription credits roll over while your subscription is active. At renewal, Twain caps the balance at three times the monthly credits in your plan.
On Starter, unused credits do not roll over.
One-time credit packs expire after 60 days. Buying another pack extends your entire remaining balance to 60 days from that purchase.
If you cancel, you can use your remaining credits until five days after your paid period ends.
Can agencies use Twain for multiple clients?
Yes. Every plan includes unlimited team members with no per-seat pricing. Agencies can create a separate workspace for each client. All teammates share one credit pool.
Language & Compliance
Which languages does Twain support?
Twain supports English (US and UK), German, French, Spanish, Dutch, Italian, Danish, Polish, and Swedish. Each campaign uses one language: set it during setup or switch it later via the chat panel. For a list with leads in several languages, create one campaign per language.Is Twain GDPR compliant?
Yes. Twain is GDPR compliant. Data is processed in accordance with EU regulations. See our privacy policy.