Outreachworth

Reply rate

Up to 12%

Positive replies on cold outbound

Before Twain our outbound outreach was very generic and did not tackle individual pain points. Now we send 1:1 deep researched emails and we see positive reply rates up to 12%, whilst we send highly specific messages on scale.

In my 12 years of doing outbound, I have never seen this.

Florian Teufel

Demand Gen Lead @ Xentral

Message quality

Sounds human

Not a template, speaks to real pain point

Most AI outreach tools just make it faster to send worse emails.

Twain's contextual research actually digs into a prospect's situation, so the draft already speaks to their real pain points and sounds like a person who did the work, not a template.

It's the only kind of AI worth using.

Madeleine Cooper

Founding GTM @ Cotiss

Time to launch

25 minutes

For an ABM campaign that took 6 hours

Since using Twain, we have cut our ABM preparation time by up to 90%. Now it takes us 25 minutes instead of 6 hours to launch a campaign.

Before, our emails were like any other cold outreach message. Now, every message is unique and hyper-personalized. They sound human and help us book demos with bigger logos.

Jernej Samide

Head of Sales @ Ingestro

To your prospect,the message isthe product

Your prospect never sees the stack. Not the enrichment, not the signal routing, not the email infrastructure your team spent quarters building.

They see one message in an inbox. That message is the entire surface of all that work. If it doesn't land, none of it happened.

All of it depends on the part you control least. You own the pipeline, but your reps draft every message.

Researching each prospect by hand doesn't scale, so what actually goes out is AI slop or a template with the first name swapped.
Both get ignored.

Reply rate

Up to 12%

Positive replies on cold outbound

Before Twain our outbound outreach was very generic and did not tackle individual pain points. Now we send 1:1 deep researched emails and we see positive reply rates up to 12%, whilst we send highly specific messages on scale.

In my 12 years of doing outbound, I have never seen this.

Florian Teufel

Demand Gen Lead @ Xentral

Message quality

Sounds human

Not a template, speaks to real pain point

Most AI outreach tools just make it faster to send worse emails.

Twain's contextual research actually digs into a prospect's situation, so the draft already speaks to their real pain points and sounds like a person who did the work, not a template.

It's the only kind of AI worth using.

Madeleine Cooper

Founding GTM @ Cotiss

Time to launch

25 minutes

For an ABM campaign that took 6 hours

Since using Twain, we have cut our ABM preparation time by up to 90%. Now it takes us 25 minutes instead of 6 hours to launch a campaign.

Before, our emails were like any other cold outreach message. Now, every message is unique and hyper-personalized. They sound human and help us book demos with bigger logos.

Jernej Samide

Head of Global Sales @ Ingestro

The most accurate GTM agents*

*Result from blind test conducted by Clay
Research agent
  • Finds buying signals across the web in real-time
  • Pulls leads directly from your CRM lists
  • Gets smarter with every campaign
Qualification agent
  • Matches leads to personas so every message is relevant
  • Qualifies at contact and account level
  • Flags bad, outdated, and conflicting data
Run anywhere
  • Works with Claude, Gemini, or your favorite AI
  • Syncs with your CRM
  • Integrates with Clay, HubSpot, Salesforce & more
Real-time deep research
Researches every prospect across the web using your CRM data, value prop, and ICP. The highest accuracy on the market.
Real-time deep research
Signal-based copywriting
Start from your TAM. Twain finds signals and writes every touchpoint from email to LinkedIn to calls, backed by deep research.
Signal-based copywriting
API-first platform
Run Twain agents wherever you work. Through native integrations in Clay, your own API builds, or MCP in Claude Code. No lock-in.
API-first platform
Adaptive personas
Import personas from any source and let Twain instantly tailor the perfect pain point, USP, and social proof for every lead
Relevant insight
ARRtist Circus improved its outbound sales process using Honeysales, an AI solution, achieving a 7-8% message-to-meeting conversion rate, significantly above the industry average of 0.5-1%. This led to faster lead conversion and efficient sales workflow. (Honeysales Case Study)
Pain point
Manual research for sales prospecting consumes considerable time, yielding incomplete or outdated information, making it difficult to identify and engage potential customers efficiently.
Cost of inaction
Continuing manual data collection and research raises operational expenses and causes lost productivity across sales and marketing teams.
Solution
Clay allows building targeted lead lists using over 100 sources and AI, and connecting/auto-updating CRM as a source of truth.
Objection
It may feel difficult to trust automated research and AI tools to replace manual research processes for high-value outreach.
Competitive advantage
AI agents automate manual research at scale, such as summarizing job posts, flagging domains, and building custom lead scoring models.
Social proof
Over 300.000 GTM teams of all sizes use Clay's platform to track signals, enrich data, and use AI personalization.
Custom onboarding
We help you deploy your GTM agents. Including weekly health checks and agent audits so your team always has an edge and keeps it.
Custom onboarding
Everything in one plan
Fair credit policy
One credit per lead for research or bespoke messaging. Regenerate for free.
Credit roll-over
Credits stay valid for 2 months on any active subscription.
Invite team
Add teammates for free—everyone taps into a shared credit pool.
Flexible by design
Connect through API, MCP, or native integrations. However your stack works, Twain fits in.
No usage limits
Inbound, outbound, or event-based agents. Build exactly what your campaigns need.
Leads per month
$
$ per lead
Scale
Bigger volumes, lower price
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Subscription
Pay as you go
Backed by
Relevancy meets scalability
Twain is my go-to tool for building outbound engines that scale. It flawlessly crafts human-like, relevant messages while maximizing email deliverability.
Pawel Nical
Pawel Nical
Community Lead at Clay
Saves us hours across the week
Copy written by Twain and Clay is not only better than mine but also relevant to every lead—no spintax needed, which saves us hours each week
Joseph Danby
Joseph Danby
Founder at DMS
Our favorite tool
Twain helps to power our agency that sends over 250,000 emails a month. From solving copywriting to enhanced deliverability, it's our favorite GTM tool.
Jacob Bowman
Jacob Bowman
Founder at OutboundLeads
Email deliverability done right
Twain allows us to personalize at scale, making it easier avoid spam filters and land on the inbox
Bill Stathopoulos
Bill Stathopoulos
CEO at SalesCaptain
Transformed our outreach
Our team loves Twain for its drastic difference in deliverability, unique human-sounding messages, and integrations that supercharge our workflows
Stan Stojanovic
Stan Stojanovic
Founder at frontBrick
I should split my commission with Twain
Twain allows me to spend less time writing and more time building relationships with my clients.
Oliver Bass
Oliver Bass
Director Enterprise Accounts at Pluto Card
Writing coach, tailored to me
I tested several tools to help me find the right tone, structure, and length. Only Twain gets the styling and the sales domain right. It’s the perfect match.
Diego de Souza
Diego de Souza
Regional Sales Manager at Sennder
Twain solved my problem best
How do I write outbound messages at scale that stands out? After trying many solutions, Twain solved my problem best.
David Brotnov
David Brotnov
Global Sales Development at EBANX
Our favorite writing tool
Every tool we tried required significant prompting or was too limited. With Twain, we get the messaging right instantly. It’s a huge time-saver.
Batuhan Hazir
Batuhan Hazir
BDR Team Lead at Meditopia
Bound to get you the reply
We use Twain to transform initial copies into meaningful outreach. The output is clear, concise and resonates with our audience!
Malvina EL-Sayegh
Malvina EL-Sayegh
Director of Revenue Enablement at Oyster